1. AI Search Optimization (AEO) & Content Visibility - Travel Vertical
2. AI-assisted GA4 Analytics Agent
3. Positioning & GTM Reset - Travel Vertical
4. GTM Launch - Germany (DACH)
5. Scaling Marketing Under Constraints

Case 1 - AI Search Optimization (AEO) & Content Visibility - Travel Vertical

Context

B2B IT services company (~300 employees) building inbound demand through SEO and content across niche verticals, including Travel.

As AI-generated search (LLMs, answer engines) started influencing discovery, traditional SEO visibility no longer guaranteed presence in decision-making flows.

Problem

The company had strong organic rankings but limited and inconsistent visibility in AI-generated responses.

Content was not structured for LLM consumption, resulting in:

• unstable brand mentions across prompts
• narrow coverage limited to core queries
• dependency on a small number of landing pages

The risk was clear: losing visibility in emerging AI-driven discovery environments despite solid SEO performance.

Action

Led early-stage AEO (Answer Engine Optimization) initiative by:

• restructuring content and landing pages for AI readability (semantic clarity, structured data, FAQ layers)